As you might have spotted from the gap between posts – or from the content of my last post, recent weeks have taken me on the road much more than at any time in previous weeks.

I often find that there’s useful downtime to be had when travelling away from home, and when perhaps unexpected delays open up some time with nothing obvious to fill it.

It was in one of these gaps that I got to thinking about storytelling and how important it becomes to businesses very quickly.  Over recent months, my own small startup has come out from behind closed doors and launched new features and new sites into three different countries.  The upshot of all this is that our team have been on the road a lot more and so good communication is key to keeping everyone pointed in the right direction.

With this in mind, as a team we’ve scheduled a couple of days this week to get together away from the office and take a look at where we are at the mid-year point and make sure that we’re all clear on where our overall strategy is heading and the course corrections that we’ve made so far this year.  I’ve struggled to work out how to convey complexity and depth of what we’re doing in a way that’s easy to share across out team, but found some help by looking at how brands use storytelling to weave together a compelling narrative out of a complex topic in a way that helps us to make sense of it.  I’m really pleased with how this has turned out so wanted to share it here now that my team have taken a look – the idea here was to recap with the team on the key highlights of the last few months and at the same time to convey the feeling of what it’s been like.

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