Yesterday I got a headache.  A really bad one, and I missed the second half of a very interesting day with the guys from Dent.

What interested me about the day was that it addressed a concern that I have in common with many entrepreneurs and small business leaders – that of growth – in particular, the right kind of marketing that leads to sustainable and positive growth for a business.

In their “Key person of influence” programme, Daniel Priestley has pulled together a very interesting set of activities which many entrepreneurs will already be aware of (if not already doing) but does so within a framework where they become aligned with the growth of the business itself.

This is important because most entrepreneurs don’t just do one thing.  Even if you’re working on one project or company NOW, that’s not the only thing you’ll ever do, and so you want the successes that you achieve to count both for your company (so that you can sell it or otherwise exit saying “look what I’ve done”) but also count for you personally so that your CV clearly shows your successful track record in building success.

I really like Daniel’s approach to this which is outlined in his self-published-“Key Person of Influence” for the simple reason that it highlights how you can do this kind of profile raising in a way that benefits both your current business and your own future career.  By aligning these powerful motivations, Daniel shows how this kind of activity can deliver maximum bang per buck.

Now talking of bang, back to the headache…

Because what Daniel was talking about in the talk that I went to after reading his book, was how to make your business successful by writing a book and then offering other content like events which you can bring people to … at which point it’s no wonder that I got a headache.

Well worth a read!

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