Today I’ve arrived in Amsterdam for the first day of The Next Web.
Today was the first time that I’ve really taken the business that I’ve been working on for more than a year now out in public to show what it can do and start to get some feedback. Launching something is always an exhilarating experience, so whatever knocks come along the way, it’s great to celebrate getting something shipped – out the door – and in the hands of customers.
Today’s a big day for me, so I put together a video. I hope you enjoy it!
As a small business – in fact as any kind of business – we get used to more computerisation and more automation. But computers are now starting to interact directly with our customers and suppliers on our behalf, and whether we like it or not this forces us to think hard about how we embed the brand and the values of our business into the rules that drive the systems that run parts of the business day to day.
In my work with my team at Ormsby Street, I’ve seen how analysis of data can lead to better decision-making about one-area – cash flow, and I’m very much hoping to have the chance to reveal the first iteration of how that looks at TheNextWeb conference in Amsterdam on 23rd April. But in the meantime, whilst the programmers at Google figure out how to let cars make decisions about where to drive – and how safely to do it – let’s get used to thinking about that question as it applies to the jobs we do and the businesses we work in.